In 2001, Kevin Harvick was slated to run a few, select NASCAR Cup Series® races for Richard Childress Racing while battling for that season’s NASCAR Xfinity Series® championship. America Online, a popular internet service, was to sponsor that part-time effort for Harvick. Unfortunate circumstances altered that plan early in the season as Harvick took the reins of the No. 29 car for the remainder of the season and the plans for him to run the AOL car faded away.
During Harvick’s final NASCAR® season in 2023, the legendary driver is teaming up with Sunny Delight – now known as SUNNYD – for his final throwback race at Darlington Raceway with a special paint scheme based on the AOL scheme he was to run back in 2001. The early-2000s era Sunny Delight logos and color schemes, including the brand’s famous advertising line, “Not the purple stuff,” will take center stage on Harvick’s No. 4 Ford Mustang during the Official Throwback Weekend of NASCAR® in May.